Vye
Coconut Water.
Vye’s storefront, checkout, and launch systems.
A modern commerce experience for Vye Coconut Water—connecting brand, payments, email, store discovery, and launch infrastructure in one coordinated release.
Visit drinkvye.com
The launch brief
The storefront was only one part of going live.
Vye needed a public website and dependable systems for taking payment, sending confirmation, helping customers find the product, moving the domain, and keeping email trustworthy.
The website, checkout, and infrastructure had to be ready for the same launch.
One coordinated release
Five workstreams, one launch path.
Each system had its own failure modes, but customers experience them as a single brand. The implementation kept those boundaries clear while the release plan kept them moving together.
Storefront
A storefront that carries Vye’s packaging and branding onto the web.
Checkout
Stripe-backed purchasing shaped around the product, shipping model, and launch requirements.
Resend-powered transactional email for customers and operations.
Find Vye
A Leaflet store-discovery experience that connects the digital brand to its retail footprint.
Infrastructure
Domain migration, DNS, and email records coordinated as one release path.
Customer path
From first impression to a product in hand.
Product story, checkout, transactional communication, and retail discovery were treated as one continuous path rather than disconnected features.
Discover
Meet the product
Choose
Understand the offer
Checkout
Purchase with confidence
Confirm
Know what happens next
Find
Connect online and retail
Digital meets retail
A brand growing on shelves needed a useful way to be found.
The live product supports a growing retail footprint alongside ecommerce. Leaflet gives customers a practical route from brand discovery to a nearby store without making location data feel like a separate application.
- Store discovery built into the brand experience
- A retail story that complements direct checkout
- Location information shaped for mobile use
- A map ready to grow with distribution
Launch operations
Domain, payment, and email setup were part of the launch.
Domain ownership, DNS, email authentication, payment configuration, and release sequencing were treated as product work. Each piece needed clear verification and a safe handoff because every one of them could affect trust at launch.
The outcome
The storefront and launch systems delivered together.
- A cleaner storefront ready for customer traffic
- Stripe-backed checkout flow aligned with the business model
- Domain, DNS, and mail records organized for reliable launch operations
The website, payments, domain, and email were released together.
Technology & practices
- Next.js
- React
- TypeScript
- Node.js
- Stripe
- Resend API
- Leaflet
- Vercel
- Hostinger
- GitHub Actions