Ecommerce launch · Vye Brands Inc.
A bright product launch with a steady technical core.
A modern commerce experience for Vye Coconut Water—connecting brand, payments, email, store discovery, and launch infrastructure in one coordinated release.
The launch brief
The storefront was only one part of going live.
Vye needed a polished public home and a dependable foundation around the moments that make a launch real: taking payment, sending confirmation, helping customers find the product, moving the domain, and keeping email trustworthy.
Brand, commerce, and infrastructure had to land as one customer experience.
One coordinated release
Five workstreams, one launch path.
Each system had its own failure modes, but customers experience them as a single brand. The implementation kept those boundaries clear while the release plan kept them moving together.
Brand surface
A storefront that carries Vye’s bold shelf presence into a clean, direct digital experience.
Checkout
Stripe-backed purchasing shaped around the product, shipping model, and launch requirements.
Resend-powered transactional communication tied to customer and operational moments.
Find Vye
A Leaflet store-discovery experience that connects the digital brand to its retail footprint.
Infrastructure
Domain migration, DNS, and email records coordinated as one release path.
Customer path
From first impression to a product in hand.
The strongest commerce flows feel obvious. Product story, checkout, transactional communication, and retail discovery were treated as one continuous path rather than disconnected features.
- 1
Discover
Meet the product
- 2
Choose
Understand the offer
- 3
Checkout
Purchase with confidence
- 4
Confirm
Know what happens next
- 5
Find
Connect online and retail
Digital meets retail
A brand growing on shelves needed a useful way to be found.
The live product supports a growing retail footprint alongside ecommerce. Leaflet gives customers a practical route from brand discovery to a nearby store without making location data feel like a separate application.
Launch operations
The invisible work still shapes the customer experience.
Domain ownership, DNS, email authentication, payment configuration, and release sequencing were treated as product work. Each piece needed clear verification and a safe handoff because every one of them could affect trust at launch.
Outcomes
A brighter storefront. A quieter release.
A cleaner storefront ready for customer traffic
Stripe-backed checkout flow aligned with the business model
Domain, DNS, and mail records organized for reliable launch operations
Technology
Launch confidence came from treating the website and its surrounding systems as one product.
Next up